This may be the answer you get when you call the travel agent that helped you book your flights and find a budget hotel in Reykjavik. Is that possible? Well, wait for a while. (…)
In a presentation of Bing’s virtues, the search engine by Microsoft, Mark Johnson, a senior Program Manager at Bing described the concept of search verticals, that is, specialized search engines that using semantic rules and context information provide users with a much better search experience than generic search engines, Google in particular. The point of Bing, was that there is a lot more to search than Web pages. When you are looking for a cheap hotel in Reykjavik, you do not only want a list of pages, but a comparison of the prices of the different alternatives, the average price of the city, and hopefully, an easy and secure way to check availabilities and make a reservation. Something similar occurs with airline tickets. In fact, you would like something else, you would also like to know whether in the next few days prices are likely to increase or decrease for the destination you are interested in. All this is what a good vertical should give you, and in fact, if we are talking about monetizing traffic, the possibility of so doing in verticals, due to the extremely targeted audience, is much higher than in generic web searches.(…)
(…) we should expect Google to offer smart airline searches (they seem to shy away from the use of the word vertical or specialized searches) combined with hotels at destination. The extremely powerful location-based information at its disposal in Earth and Maps, together with StreetView and the wealth of user-generated information, can make Google a formidable travel agency combined with a travel guide, all in one.
All you doubting Thomases can shut up now: Lifecasting/social net Twitter really does work as a marketing tool, as confirmed by PC retail leviathan Dell.
Dell started Tweeting about two years ago, when the system was pretty new. They don’t get into how exactly they traced sales directly back to Tweets, but they’re committed to the correlation. So given what they say are $6.5 million in Twitter-driven sales, the company’s yearly return from Tweets is around $3.25 million. Dell also notes that its follower list has risen 23% in the last three months alone–which will likely correspond to a hefty skew in the number of PC units sold this year. Dell’s Tweets also reach followers in 12 countries, and sales are happening in places that might be a surprise: $800,000 in sales over the last eight months alone came from Brazil.
L’employé français passe 2 heures par jour à surfer au bureau. Qui a dit qu’Internet était utile dans son travail ?…
Cette année la grippe, Michael Jackson, la famille Sarkozy, Facebook, YouTube et Twilight ont ponctué nos recherches d’informations et d’actualités. En 2009, quelques phénomènes sont nés sur la toile, comme le succès de certaines créations publicitaires ou encore l’annonce du décès de Michael Jackson en ligne en avant-première. Toutefois les Français ont continué à rechercher ce qui les intéressent depuis des années: des informations sur l’économie, la vie politique, le sport -et plus précisément, le foot, ou encore des mangas. La grippe A ayant fait une entrée remarquée dans les recherches des internautes, il est intéressant de voir que les requêtes liées aux symptômes ont vite laissé la place à celles liées à son vaccin: mieux vaut-il toujours prévenir que guérir?
Interesting consumer trends for 2010 by trendwatching. The question for us is « what do we do about it ? ».
Business As Unusual | Forget the recession: the societal changes that will dominate 2010 were set in motion way before we temporarily stared into the abyss.
Urbany | Urban culture is the culture. Extreme urbanization, in 2010, 2011, 2012 and far beyond will lead to more sophisticated and demanding consumers around the world.
Real-Time Reviews | Whatever it is you’re selling or launching in 2010, it will be reviewed ‘en masse’, live, 24/7.
(F)luxury | Closely tied to what constitutes status, which itself is becoming more fragmented, luxury will be whatever consumers want it to be over the next 12 months.
Mass Mingling | Online lifestyles are fueling ‘real world’ meet-ups like there’s no tomorrow, shattering all predictions about a desk-bound, virtual, isolated future.
Eco-Easy | To really reach some meaningful sustainability goals in 2010, corporates and governments will have to forcefully make it ‘easy’ for consumers to be more green, by restricting the alternatives.
Tracking & Alerting | Tracking and alerting are the new search, and 2010 will see countless new INFOLUST services that will help consumers expand their web of control.
Embedded Generosity | Next year, generosity as a trend will adapt to the zeitgeist, leading to more pragmatic and collaborative donation services for consumers.
Profile Myning | With hundreds of millions of consumers now nurturing some sort of online profile, 2010 will be a good year to help them make the most of it (financially), from intention-based models to digital afterlife services.
Maturialism | 2010 will be even more opinionated, risqué, outspoken, if not ‘raw’ than 2009; you can thank the anything-goes online world for that. Will your brand be as daring?
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