Blog du MIP sur l'Innovation et sur Google » Apple http://innovation.mip-paris.com Blog modéré par Jean Grimaldi d’Esdra et Benoit Arnaud - MIP Ecole de Management Thu, 15 Jul 2010 14:58:17 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 The Ipod revolution http://innovation.mip-paris.com/2010/05/10/the-ipod-revolution/ http://innovation.mip-paris.com/2010/05/10/the-ipod-revolution/#comments Mon, 10 May 2010 14:07:35 +0000 Benoit Arnaud http://innovation.mip-paris.com/?p=520 The iPod Revolution

]]> http://innovation.mip-paris.com/2010/05/10/the-ipod-revolution/feed/ 0 The iPad, or how to unlock your Internet data from the mobile operator http://innovation.mip-paris.com/2010/02/25/the-ipad-or-how-to-unlock-your-internet-data-from-the-mobile-operator/ http://innovation.mip-paris.com/2010/02/25/the-ipad-or-how-to-unlock-your-internet-data-from-the-mobile-operator/#comments Thu, 25 Feb 2010 15:23:55 +0000 Benoit Arnaud http://innovation.mip-paris.com/?p=448 The iPad, or how to unlock your Internet data from the mobile operator

Apple (not an operator) sells the device, the device is activated through iTunes. For the iPhone, Apple had added a revenue sharing proposition with the operator, and hence operator exclusivity was also part of the initial positioning. The first jailbreak (unlocking the iPhone) made this last part (with all its attached revenues!) fade away. What has Apple learned? That there’s no point in exclusivity deals any longer. So the new iPad will be unlocked. Yes, there is a deal with AT&T, but its just a deal about a new data plan, not an exclusivity deal. The user decides what operator gets access to its iPad. No contract, pre-paid data. The user is locked into the iPad, but unlocked from the operator. This equals to an invitation to real competition on price to the operators. The AT&T deals of $14.99 for 250MB of data is a price killer. $29.99 for unlimited data. This has set a new limit to the value of data transport. This is great for the users, but must be terrible for the operators.

It is also good news for the content distributors and owners, since with cheap(er) access to data, we will for sure consume more content! It will still imply that content distributors will have to find good ways to monetize content, but with this new proposition, Apple directly attacks the access hurdle. As they said on the iPad presentation event, they have 75 million iPhone users. What they did not say is that they are all paying hefty data plans. (all paying hefty data plans). How many users may they have if the mobile Internet becomes cheap?

So, while the discussions about the virtues or non-virtues of the device are nice, they may be missing the crucial point.

Source : http://IESE Technology Blog

]]> http://innovation.mip-paris.com/2010/02/25/the-ipad-or-how-to-unlock-your-internet-data-from-the-mobile-operator/feed/ 0 How to innovate with your business model ? http://innovation.mip-paris.com/2009/10/08/how-to-innovate-with-your-business-model/ http://innovation.mip-paris.com/2009/10/08/how-to-innovate-with-your-business-model/#comments Thu, 08 Oct 2009 08:09:23 +0000 Benoit Arnaud http://innovation.mip-paris.com/2009/10/08/how-to-innovate-with-your-business-model/ “Innovation is one of the least well-managed areas in most companies,” says David Midgley, a marketing professor at INSEAD and author of The Innovation Manual. “This leads to wasted resources and costly mistakes. It’s not the effort that companies put into innovation that decides success. Instead it is how firms go about doing innovation that separates leaders from the rest.” (…)

To illustrate this idea, Midgley uses the example of the Apple iPod. (…) But, he says, that success is not because the iPod is an innovative product as there are many similar devices. The real point behind the iPod is the service that allows the customer to easily download music and the business model that allows both Apple and the music industry to make money from those downloads.

“Apple negotiated a business model with the music industry that allowed everybody to get what they want — the music industry to get their royalties, Apple to sell downloads and the iPod itself, and the customer to be able to select the songs they want rather than putting up with the compilations the industry offered because of its previous business model,” Midgley says. “These are Apple’s real innovations – the rest is just good electronics.”(…)

For Midgley, there are three categories of challenge – the customer, technology, and business model. (…)

Source : http://knowledge.insead.edu
For more on the Innovation Manual, go to: www.theinnovationmanual.com

]]> http://innovation.mip-paris.com/2009/10/08/how-to-innovate-with-your-business-model/feed/ 6